Follow Up Boss
Increased Traffic Value by $100k Per Month for SaaS Real Estate Brand
FollowUpBoss is a prominent real estate CRM designed to streamline lead management for real estate agents, teams, and brokerages. Known for its user-friendly features and efficiency, FollowUpBoss sought to strengthen its online presence, increase website traffic, and become a trusted authority in the real estate industry.
Objective
The primary goal was to improve their visibility in search engine results, attract a targeted audience of real estate professionals, and secure higher rankings for industry-specific keywords.
Our Approach
To achieve this, we created a clear SEO and content plan aimed at improving the website’s performance and building trust in the real estate market.
1. In Depth Keyword Analysis and Targeting
We began by researching high-impact keywords that would connect FollowUpBoss with real estate professionals. Our team identified keywords that both had high search volumes and aligned with the needs of the target audience. Some of the successful keywords we optimized include:
- Follow Up Boss
- Real Estate Buyer Questionnaire
- Ads of Real Estate
- Real Estate Agent Business Cards
- REAP Real Estate
By strategically integrating these keywords across the website, we ensured they would rank higher in search results and capture attention from relevant users.
2. On-page SEO Optimization
We optimized the website’s on-page elements, including meta tags, headers, and internal linking. We refined the content to provide value directly to real estate professionals, aligning with the language they use and the questions they have. This approach made FollowUpBoss a valuable resource, increasing engagement and building trust.
3. Competitor Research
To ensure we stayed ahead of similar CRM platforms, we analyzed competitors’ SEO strategies and identified ways to differentiate FollowUpBoss. This analysis revealed additional keyword opportunities and led to improvements in website structure, content quality, and usability.
4. High-Quality Backlink Building
To further establish authority, we created a network of quality backlinks from respected sites in the real estate and business industries. These backlinks connected us with well-known platforms, reinforcing their reputation and boosting domain authority. Here are a few examples:
Sales Content
- Hubspot (DA 91): Featured guest post on “How to Start a Real Estate Business.“
- Massrealestatenews.com [DA 46] Content Mention: “How to Secure Luxury Real Estate Commissions.”
Marketing Content
- Business2Community.com (DA 84): Guest post on “How to Humanize Sales Process Automation.”
- Homely.com.au (DA 42): Content mention on “4 Tips to Get More Leads From Your Website.”
Real Estate News Content
- Realtrends.com (DA 56): Content mention on “Property Manager Success Tips.”
- McKissock.com [DA 46] Content Mention: “How to Get Your Real Estate Posts Seen on Instagram.”
These high-authority backlinks strengthened FollowUpBoss’s online presence, helped them rank higher for relevant search terms, and established their credibility in the real estate industry.
Results
Our strategic efforts produced outstanding results for our client, helping them achieve significant growth in organic traffic, keyword rankings, and domain authority.
- 150% Increase in Traffic: Organic traffic grew by 150%, connecting FollowUpBoss with a larger audience of real estate professionals.
- Traffic Value: Monthly organic traffic value reached $130,000, saving FollowUpBoss over $100,000 in potential advertising costs.
- Domain Rating Improvement: Domain rating (DR) increased from 60 to 71, a noteworthy boost that reflected enhanced site authority and search performance.
Conclusion
By combining thorough keyword analysis, strategic content optimization, and high-quality backlink building, we positioned FollowUpBoss as a trusted authority in real estate CRM solutions. These results not only increased their visibility but also empowered them to engage effectively with their target audience.
Interested in Boosting Your Online Presence?
If you’re ready to grow your website’s visibility and reach more customers, contact us today! Let’s work together to craft a winning SEO strategy tailored to your business.
